all projectsVisual identity

Groene Vingers

A brand identity for a landscaping company: a logo that blooms, a green colour palette and a website that shows the attention to detail at a glance.

Year
2023
Sector
Garden & green
Services
Visual identity, Website
colour palette
visit the website
Groene Vingers

The challenge

A landscaping company with real craftsmanship: crisp borders, well-kept driveways, gardens that stay tidy all year round. But that craftsmanship stopped at the brand's front door. No logo, no colour world, no website — just word of mouth and the odd social media post. A quote, a van or a worksite sign showed nothing of who was behind it, and new clients had nowhere to get a sense of the company beforehand.

Our approach

We let the brand literally grow: a playful logo that blooms, a green colour palette with plenty of breathing room, and visuals full of botanical illustrations that evoke the serenity of a garden oasis. That identity got a fixed place on every quote, van and worksite sign, so the company is recognisable everywhere. On the website, every service — garden maintenance, landscaping, garden design, driveways and terraces — got its own place, with a clear structure so a visitor knows what the company offers within a few clicks, backed up by a testimonials section and a blog full of garden tips.

The result

An identity that stands out on every quote, van and worksite, and a site that gives the impression of craftsmanship before a client even sets foot in the garden. What used to travel by word of mouth alone now has a recognisable face that grows with every new project.

What we deliver
  • Playful, blooming logo
  • Green colour palette and botanical visuals
  • Consistent application on quotes, vans and worksite signs
  • Website with an overview per service (maintenance, landscaping, design, driveways & terraces)
  • Structure for client testimonials and blog
Images
Groene Vingers – 1
Groene Vingers – 2
Groene Vingers – 3

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