Your site is due for replacement. Or is it!
A site that feels dated does not always belong in the bin. Often the problem comes down to three things — slow, not mobile-friendly, and copy from five years ago — and those can be fixed for a fraction of the price of a new site.
Rebuilding is the right call when the technology underneath is no longer supported, when you cannot change anything without calling us, or when your business now does something other than what the site says.
How a renewal runs!
Reviewing
What draws visitors today, which pages rank, where do people drop out? Figures first, opinions after.
Deciding
Repair or rebuild, with the cost of both side by side. Sometimes that means a two-day clean-up instead of a two-month project.
Carrying over
Pages that rank well keep their content and their address, or get a redirect. That is the part where most renewals go wrong.
Switching over
We go live outside your busy hours, measure daily for the week after, and adjust wherever traffic falls back.
Do not throw away your rankings!
The classic mistake with a new site: change every address, set up no redirects, and be surprised three months later that the phone stays quiet. What you built up in Google over years can be thrown away in one evening.
Before launch we map every existing address and pin each old page to its new place. That is half a day of work that saves you months of traffic.
- Every old address mapped
- A redirect per page
- Copy that ranks kept
- Measurement before and after launch
- Search Console resubmitted
- Two weeks of daily follow-up
Questions about a renewal!
Repair or rebuild?
Send us your address and you get an honest answer, including if that is "keep it another year".