Having a logo designed that lasts you twenty years!
A logo has to work on a five-metre van and as a forty-pixel profile picture. It has to be legible in one colour on an invoice, embroidered on workwear, and recognisable when someone driving past looks at it for half a second.
That is less a matter of taste than people think. It is a matter of shape, contrast and leaving things out.
From conversation to files!
Asking
An hour on your business, your customers and the competitor you never want to resemble. Shape and colour follow from that, not from a list of trends.
Sketching
We draw broadly and in black and white. Colour hides for too long that a shape is not strong enough.
Choosing
You are shown two or three worked-out directions, with an explanation of why each suits you. One of them we finish completely.
Delivering
Every format, every colour variant, plus a sheet with the rules. From then on any printer and any photographer can work with it.
What is in your folder!
A logo is not one file. You need a version that scales up without blurring, a version you can paste into a word processor, a version for dark backgrounds and a version reduced to a forty-pixel square.
You get all of them, sorted, with a readable name per file. Plus the source files: your logo is yours, including if you continue with someone else later.
- Vector files for print
- Pngs with and without a background
- A one-colour and a reversed variant
- Favicon and profile pictures
- Colour codes for screen and print
- Source files and usage rights
What a logo costs with us!
Excluding VAT. The price depends on the number of places your brand has to work, not on the hours we spend drawing.
Logo
The mark itself and the files to use it anywhere.
- Two directions
- One fully worked out
- Every file format
- Colour and typeface choice
Logo & basics
With the printed matter a new business gets going with straight away.
- Everything in Logo
- Business card and letterhead
- Social media templates
- A short brand sheet
A refresh
For anyone already recognised who does not want to throw that away.
- Keep the existing shape
- Revise proportions and colour
- A new set of files
- Guidance on what is and is not allowed
Questions about logo design!
A new brand, or one due for a refresh?
Let us know where you stand today. We will say honestly whether a new logo gains you anything or not.