A brand style is what remains when your logo is gone!
Cover the logo on your van, your invoice and your Instagram. Would anyone still know it is your business? With a strong brand style they would: from the colour, the shape, the typeface and the tone. That is the difference between a brand and a drawing.
We build brand styles you can keep applying yourself, with us out of the room. That is the only kind that lasts years.
What you get
Colours with codes for screen and print, a licensed type pairing, layout rules for image and text, and templates for your printed matter and your social media.
All in one folder, with a guide of a handful of pages your intern understands too.
From positioning to template!
Position
What do you do differently from the business two streets away? That conversation shapes the design more than any moodboard.
Direction
Two visual routes, each explained. Not twenty variants for you to choose between; that is our job, not yours.
Working out
The chosen route is carried through to everything you need: print, façade, clothing, screen.
Handover
Files, templates and a guide, plus an hour of explanation so your team applies it correctly.
What a brand style costs!
Excluding VAT and excluding printing costs. What you need depends on how many places your brand has to cover.
Compact
For a business visible mostly online and on paper.
- Logo and mark
- Colours and typefaces
- Business card and letterhead
- A brand guide of a few pages
Full
When your brand is out on the street and on your team too.
- Everything in Compact
- Van and façade
- Workwear and signage
- Social media templates
Brand & site
Brand style and website in one track, so everything lines up.
- The full brand style
- A website in the same language
- Image guidelines and photography
- Guidance at launch
Does your business look different everywhere?
That can be fixed, usually with less work than you fear. One conversation is enough to know what you need.